Artwork, web projects, and updates to LiamDaly.com
Sunday, December 04, 2005
Search Engine Optimization (SEO)
If you head over to Google and type in 'midwest painter' (without quotation marks) who do you think comes up number one in the 2,150,000 search results? Is it Grant Wood? Or Kansas City's own colossus from 20th century American art Thomas Hart Benton? Nope, it's yours truly. One of the main web development skills I have is in Search Engine Optimization (SEO).
The optimization of websites for search engines is legitimate and, if every website did it properly would greatly help Search Engines give us more relevant search results and make the Web a better place. There are of course those who indulge in SEO practices which, whilst boosting search engine placement in the short term, only serve to confuse, clutter, and abuse the Internet in the longer term - and ultimately (if not much quicker) prove ineffective. Oh, and such SEO techniques are against Search Engines' terms of service, and ignore the meaning of the word 'optimize'.
Similarly today if you search on Google for 'book of paul' (without quotation marks) of the 123 million pages Google serves up in its results, the website of Living the Artist's Life is in 5th position. This is a book by Paul Dorrell, a client who hired me for my SEO skills.
Please note that Google is not the only fruit. Yahoo often provides more accurate search results in terms of relevancy, and MSN and Teoma are also major quality search engines.
The optimization of websites for search engines is legitimate and, if every website did it properly would greatly help Search Engines give us more relevant search results and make the Web a better place. There are of course those who indulge in SEO practices which, whilst boosting search engine placement in the short term, only serve to confuse, clutter, and abuse the Internet in the longer term - and ultimately (if not much quicker) prove ineffective. Oh, and such SEO techniques are against Search Engines' terms of service, and ignore the meaning of the word 'optimize'.
Similarly today if you search on Google for 'book of paul' (without quotation marks) of the 123 million pages Google serves up in its results, the website of Living the Artist's Life is in 5th position. This is a book by Paul Dorrell, a client who hired me for my SEO skills.
Please note that Google is not the only fruit. Yahoo often provides more accurate search results in terms of relevancy, and MSN and Teoma are also major quality search engines.
Comments:
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Where did you learn how to SEO and do you know of some good resources on how to do so without paying an arm and a leg? In that I mean that I would pay a person, but not a service. I've been meaning to ask for several months now.
BTW, I really enjoy your paintings, and especially seeing the unfinished works. Most artists are afraid to show thier process.
BTW, I really enjoy your paintings, and especially seeing the unfinished works. Most artists are afraid to show thier process.
# posted by 
: 8:34 AM
: 8:34 AM
Through practice and experimentation over the last seven years. It's tedious and time-consuming, but effective.
SEO changes all the time. Today Social Media Marketing is a major part of SEO; two years ago it didn't exist.
There are forums and major SEO blogs out there from which you can learn the basics - FREE - but it will take time to realize what it is that applies to your own situation, and then there's still the dogwork to do.
Definitely ignore all Search Engine submission services - they are completely worthless. If you wanted to send me an email - see the 'Contact Me' link on the side for my address - I'd be happy to send you a couple of links to information you could trust, and from there hopefully you could work out who you wanted to pay, and how much.
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SEO changes all the time. Today Social Media Marketing is a major part of SEO; two years ago it didn't exist.
There are forums and major SEO blogs out there from which you can learn the basics - FREE - but it will take time to realize what it is that applies to your own situation, and then there's still the dogwork to do.
Definitely ignore all Search Engine submission services - they are completely worthless. If you wanted to send me an email - see the 'Contact Me' link on the side for my address - I'd be happy to send you a couple of links to information you could trust, and from there hopefully you could work out who you wanted to pay, and how much.
# posted by : 9:29 AM
: 9:29 AM << Blog Home
And Here's The Stuff I Wrote Earlier:
